Digital Experiences
&
Creative Content
Portfolio Contents
This portfolio presents a selection of my creative and digital design work across a range of multimedia. It includes UX design for an innovative music-discovery app, a social media reel highlighting my videography and editing, a range of graphic design pieces such as event posters, charity campaign materials, and social content, and photography created for digital platforms, showcasing my approach to visual storytelling and cohesive brand presentation.
Figma UX Design
Cineworld Cinemas Digital Marketing
Photography & Graphic Design
I strive to create engaging, platform-native video content with the initiative to grow audience connection and engagement across the company’s
social channels such as Instagram and Facebook.
My work blends creative storytelling with brand-led strategy, helping to connect Cineworld and film fans in novel, fun, relevant, and shareable ways.
Cineworld Cinemas Digital Marketing
Creative Process
My content is developed through a mix of:
Trend and audience research
Shot planning and storyboarding
Collaborative idea generation with marketing team and independent concept development and execution
Platform Management
Instagram
Facebook
I manage everything from ideation and filming through to editing, posting and community engagement
Tools & Software
Adobe Premiere Pro – video editing, pacing, captions and transitions
YouCut – fast-turnaround social-first edits
Meta Business Suite - Scheduling, and posting content
Studio One - Music Production and Vocal Recording
Performance & Achievements
Consistently achieving 1,000+ views per video
One Instagram video on our channel reached over 320,000 views
Nominated by management for an Innovation in Social Media Award
Winner: South-East England Regional Award
Audience & Campaigns
I’ve led and produced content for multiple interactive and charity-based campaigns, including:
Customer and Staff activities for charity and connection (e.g. Egg painting, Pumpkin hunts, Outdoor events)
Interactive Audience voting (Favourite movie characters Seasonal polls on social media)
Merchandise promotion supporting fundraising, industry clients, and brand
Themed costume events (e.g. Halloween) to increase reach by showing off brand-personality, whilst adhering to the seasonal and current trends
These campaigns were designed to build excitement, encourage participation, and strengthen Cineworld’s connection with its audience ( - and to have fun!)
Photography
& Graphic Design
I have created a range of photography and graphic design content using Adobe Photoshop, Canva, and Photo Editor Polish for brands and within my education.
The Open University - Design Project (2023)
Canva
Cineworld Cinemas / Formula 1
(2023)
Photo Editor Polish
Adobe Photoshop
Mind Full Charity Poster (2018)
Cineworld Cinemas
(2025)
Photo Editor Polish